Team Building

One for One, Shoe Drop


TOMS Shoes is an inspirational company that was founded by Blake Mycoskie after a trip in Argentina in 2006.

He befriended some young children and was saddened to notice that they could not afford shoes to protect their feet. On his return he started TOMS shoes, which would match every pair of shoes sold with a pair of new shoes given to a child in need.

One for One

The success of TOMS shoes has been fantastic, but with it has come the challenge of executing its “One for One” shoe drops.

Challenge & Fun

TOMS shoes wanted to make a big difference and deliver the shoes to needy children in South Africa, but where could they find these children?

Hands Up Incentives ensured that TOMS were able to meet their objective of fitting shoes for children in need and the volunteers could have fabulous sightseeing adventure at the same time.

The 26 participants:

  • TOMS Shoes staff
  • Element Skateboards staff Professional
  • Element skateboards rider (Levi Brown)
  • Professional film producer
  • Three contest winners
  • Members of the public who share the TOMS vision

Hands Up Incentives arranged

  • Liaison with the shoe drop sites (schools, orphanages, street children shelters)
  • Expert local guide
  • Hotels
  • Transportation
  • Meals
  • Excursions & activities
  • Entrance fees
  • Tips & gratuities
  • 24 Hour support

Hands Up Incentives provided a tailor-made solution that met needs and budget of all the stakeholders:

  • TOMS Shoes
  • The participants on the trip
  • The recipient communities for the shoes

Outcome & Impact

Over 5,000 shoes were fitted and given to children who could otherwise not afford shoes. Many children in developing countries grow up barefoot. Whether at play, doing chores or going to school, these children are at risk:

Soil-transmitted diseases which penetrate the skin through bare fee can lead to long-term physical and cognitive harm.

Wearing shoes also prevents feet from getting cuts and sores, which can be painful and easily infected.

Often poor children can’t attend school because shoes are a required part of their uniform, perpetuating the cycle of poverty.